舟山群岛新区港口区位势评价及其发展战略研究——基于舟山、宁波、上海三港区位势的实证分析

舟山群岛新区是国务院继上海浦东新区、天津滨海新区和重庆两江新区之后批准设立的第四个国家级经济开发新区,港口物流功能的发挥是舟山群岛新区建设是否成功的重要标志.文章构造并运用港口区位势理论模型,量化分析舟山群岛新区港口及其主要竞争港口的区位势,模型结论显示了舟山群岛新区港口的相对能力以及在长三角区域港口物流体系的地位,并以此为依据提出舟山群岛新区港口发展思路及相应的保障措施.     

对开创农业区划工作新局面的思考

作者介绍了农业部新农村建设工作，认为社会主义新农村建设为农业区划工作提供了发挥作用的新舞台，提出了采用战略提升方式为农业区划工作提供新的发展动力的思路，在此基础上结合2006年农业区划工作重点，谈了对当前农业区划工作的认识，分析了农业区划工作面临的形势和任务、发展战略以及工作设想，最后指出科研事业单位是开创农业区划工作新局面的重要力量。     

商业“她时代”萌芽下的中国“裙子CEO”资本初探

对于"裙子CEO",早已引起社会广泛关注。研究显示:人力资本、社会资本以及人丽资本三者共同促成了女CEO这一特殊人才的形成。其人力资本与企业绩效是成正相关,发挥作用最大;社会资本这把双刃剑对于女CEO来说还是处于一个"凸弧"的上升阶段,还未发挥其最大的效用,有待开发;人丽资本对女CEO工作是有帮助的。研究同时表明:人力资本的形成过程中,IQ比EQ起的作用要稍大一些,说明在社会资本的组成里,情商要比智商更加重要。研究成果进一步表明,不仅人们不能带着有色眼镜看待女CEO,而且为正在奋斗成为女CEO路上的女高官以及普通女职员们指明了一个正确的职业导向,即加强学习,努力增强自己的人力资本,才能尽快地化茧成蝶。     

新时期政务微博问政对策研究

新时期政务微博以其即时、快速、使用方便的特点,在政务公开中发挥了重要作用。为了更加有效地发挥政务微博的功效,提升政务微博问政能力,应认真解决当前政务微博运用中存在着的缺乏规范化管理、社会影响力不足、对事件的跟进不够、问政效果较弱等问题,对政务微博的功能准确定位,并实施集群化整合,建立科学管理机制,加强与政府网站的有机结合,开展政府和部门微博应用绩效评估,提升各级领导干部的全媒体应用能力,增强政府、公众的互动交流,营造积极向上、宣传正能量的舆论平台。     

Extrinsic Cues and Consumer Judgments of Food Product Introductions: The Case of Pangasius in Norway

In this article, the authors explore how the extrinsic cues corporate social responsibility, endorsement, and country of origin affect consumer evaluations of product quality, value, and expected product popularity for frozen Pangasius filets, a farmed fish product just recently introduced into the Norwegian market. The effects of these three variables are tested on purchase intentions. By means of a 2?×?2?×?2 factorial experiment in combination with survey data, the authors find that the three extrinsic cues under study had different effects on the evaluative variables. Furthermore, these variables all had positive and significant effects on purchase intentions. Hence, the general conclusion is that importers of new food products like Pangasius can benefit from focusing on extrinsic cues when the intrinsic cues are hard to evaluate or are unknown. Through the indirect effect on purchase intentions, extrinsic cues play an important role when consumers judge unfamiliar and new products.     

Public-Sector Accounting and E-Governance in Developing Countries: Case of Sri Lanka

This article analyzes how new public financial management system should address the efficiency and effectiveness of the public sector and the emerging accrual basis accounting with e-governance for greater e-transparency on public-sector accounting in Sri Lanka. Despite the setting up of e-framework in 1983, the Sri Lankan public-sector accountancy environment during the last two decades raises concerns about efficiency, effectiveness, and accountability of the e-framework. The findings provide evidence of the importance of the economy and efficiency in the usage of public funds to provide more convenient access to government accounting information for citizens in Sri Lanka.     

Beyond brand loyalty: Brand sustainability

Historically, measures of brand value have focused on brand awareness, customer brand equity and measured brand loyalty. While useful, these generally provide little visibility for the future of the brand. A new measure, brand sustainability, is proposed, described and illustrated. Drawing on over 1 million responses to online customer questionnaires, over a 10-year period, covering brands in 73 FMCG product categories, we create, illustrate and demonstrate a brand sustainability measure. That measure consists of brand share of preference, a calculation of their average annual growth rate. That is then compared to the consumer-stated no brand preference in that category. Net promoter scores are used to support those calculations. Findings show that manufacturer brands are challenged, not by private label, but by no brand preference in the category. Research suggestions are made on how to develop and use brand sustainability and the impact of that measure on future brand growth and development.     

中国区域经济差距研究综述

近年来中国东、中、西部地区经济差距有逐渐扩大的趋势,再次引起了政府和学术界的关注。中央在十八大明确提出要实施全国经济协调发展战略,让不同地区的人民都能实现中国梦。实现中国梦的第一前提是公平。而区域差距的扩大显然有违公平原则,在这个大背景下,缩小区域差距便成为中国当前时期一个亟待解决的艰巨任务。参考大量国内外研究区域经济差距的重要文献,按照逐步深入的顺序,从区域经济差距的研究方法到中国区域差距度量和变化趋势,再到中国区域经济差距的成因和对策,依次进行概括总结,并进行了相关评述,提出了一个缩小区域差距的新思路,作为下一步研究的重点方向。     

中小企业融资理论新范式：借贷技术述评

Berger和Udell（2006）提出的中小企业融资理论新范式颠覆了传统的融资观念,并由此引发了一系列理论和实证研究。文章通过回顾近年来国内外的相关文献,以中小企业借贷技术为主线,分别从借贷技术研究新进展、商业银行的借贷技术实践和借贷技术的国别应用差异三方面展开综述。研究显示,未来商业银行成功开展中小企业融资服务应着力于借贷技术的交叉使用、综合金融服务的提供以及制度环境的改善。在中国,公平的企业竞争环境以及恰当的借贷技术应用是较为合适的中小企业融资改善路径。     

低碳时代下湖南省旅游饭店绿色企业文化的构建

旅游饭店是一个高消费场所,需要耗费大量能源,并产生大量废弃物.在低碳经济背景下,饭店构建绿色企业文化是时代所需,是一种对社会责任的响应,也是饭店可持续发展的需要.旅游饭店构建绿色企业文化必须从建设绿色制度文化、建设绿色精神文化和建设绿色物质文化三个方面实现.